hjc - leadership + innovation for the non-profit sector - E-Newsletter February 2011, Issue #8 - Share the Love
See the Light - Takeaways from Earth Hour
Other News & Updates
Symbolic Giving – A Rapid Review
If there's ever a good reason to redouble your effort in a certain area of fundraising, it's when you hear that it's in decline or its days are numbered. Here, we take a quick look at the future of online symbolic giving, what the data is telling us and what you can do now to take stock and review your current program.

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Symbolic Giving
hjc's summer reading
This summer, the team here at hjc have compiled a master list of their number 1 recommendations for summer reading. Whether you're interested in learning more about integrated fundraising, web design or social media, the team have made recommended their own top choices for books or articles worth diving into this summer.

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Summer Reading
President's Message - I'm always taken aback when I realize many fundraisers do NOT want more contact with their donors. In fact, they see technology (whether it's tweeting, emailing, using Facebook, etc) as a chance to keep (and increase) distance between the fundraiser and the donor.
Tip of the Month

If you initially created a Facebook Profile or Group for your non-profit, have you considered migrating your user-base to a Fan Page? As we prep for busier holiday seasons, it may be helpful to start this process early as it does take time! Create your page, gather enough fans to secure a vanity URL, and inform users on your Profile/Group that you have moved to serve them better. Facebook also has this tool to help migrate from a Profile to a Page.

 
 
Featured Profile
This month we had a chance to connect with Ed Van Hooydonk, Head of Business Development at hjc.

READ THE INTERVIEW HERE >
Upcoming Events
What: Convio Summit
When/Where: Baltimore, Maryland, USA 3-5 October 2011

What: International FundraisingCongress (IFC)
When/Where: Noordwijkerhout, The Netherlands 18-21 October 2011

What: AFP Congress Toronto When/Where: Toronto, Canada 28-30 November 2011
Our Fav

We really like this engaging and interactive online fundraising tool from Conservation International. Visitors are invited to Save A Mile of ocean by making a donation, with their name and amount of ocean saved then recognized within this interactive donor recognition wall.
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